Medical SEO in Perth for doctors, clinics and specialists
Our medical SEO helps Perth practices reach patients searching for a doctor, a specialist or a condition, on Google Maps and in search results. Clinical content is reviewed by your practitioners, and every page is checked against Ahpra and TGA advertising guidance before it goes live.
Your practitioners approve every clinical page before it is published.
Send your practice website, your specialty and how most patients reach you. Or book a call.
- 1Named authorWritten or reviewed by a practitioner, with their qualifications
- 2Review dateWhen the content was last checked, and by whom
- 3No promisesNo testimonials or outcome claims
- Free SEO audit
- Practitioner-reviewed content
- Checked against Ahpra and TGA guidance
- No lock-in contracts
Why medical SEO is held to a higher standard
Google says its systems give even more weight to experience, expertise, authoritativeness and trust for topics that could significantly affect people's health, and that trust matters most. It also encourages bylines where readers expect them. On a medical site, that shapes every page.
Who wrote it
A named practitioner's byline and qualifications on every clinical page, linked to their profile.
When it was checked
A visible review date, updated when guidelines or your services change.
Where it comes from
Links to the clinical sources a reader would expect, such as national guidelines.
Who runs the practice
Clear practice details, practitioner registration and how to book or be referred.
SEO for doctors, specialists and healthcare providers
A walk-in GP clinic and a neurologist who sees patients on referral need different SEO. The work follows how your patients actually reach you.
| Practice type | How patients find you | What we focus on |
|---|---|---|
| GPs and medical centres | Map searches by suburb: "GP near me", "bulk billing doctor Joondalup" | Business Profiles for the practice and each doctor, service pages such as skin checks, and online booking |
| Gynaecologists and obstetricians | Usually referred by a GP, then search the specialist's name or the condition | Specialist profile pages, condition pages the specialist reviews, and clear referral details |
| Neurologists and other referral-based specialists | Patients search the name on the referral; GPs look up wait times and how to refer | Name searches, a referral page for GPs, and telehealth pages for patients in regional WA |
| Weight loss clinics | Program and consultation searches | Program pages that explain the service without naming prescription-only medicines |
| Allied health and other healthcare providers | Map searches for physio, psychology, podiatry and similar services | Business Profiles, a page per service, and booking |
Medical SEO services for Perth practices
Six areas of work. The audit decides the order, starting with what brings patients soonest.
| Service | What we do | Why it matters |
|---|---|---|
| Google Business Profile | Practice and practitioner profiles set up the way Google's rules allow | Most local patients choose from the map |
| Condition and treatment pages | Drafted from your practitioners' input, reviewed and signed off by them | Patients search symptoms and conditions before specialties |
| Practitioner profiles | One page per practitioner: qualifications, interests, registration, how to book or refer | Supports trust signals and name searches |
| Technical SEO | Speed, mobile layout, indexing, booking-page errors and structured data that matches the page | Patients search on phones and leave slow sites |
| Local relevance | Consistent practice details across directories, and links from local and health sources | Supports map ranking in your catchment |
| Tracking and reporting | Calls, booking clicks, referrals and form enquiries counted separately | Shows patients, not just traffic |
Medical SEO within Ahpra and TGA rules
Standard SEO advice about testimonials and strong claims doesn't apply to health practitioners. Here is how we apply Ahpra's testimonial guidance, its advertising guidelines, the 2025 cosmetic procedure guidelines and the TGA's position on prescription-only medicines.
| Topic | What the regulator says | What we do |
|---|---|---|
| Testimonials | Ahpra says the National Law does not allow testimonials to advertise a regulated health service. | No patient success stories or clinical comments in your pages, ads or social posts. |
| Reviews | Advertisers don't have to remove reviews on sites they don't control, but whoever controls a website is responsible for reviews republished on it. | We don't copy reviews onto your site, and replies to Google reviews stay off clinical detail. |
| Outcome claims | Advertising must not create an unreasonable expectation of beneficial treatment. | Pages describe what a treatment involves, its risks and recovery, never a promised result. |
| Prescription-only medicines | The TGA says advertising prescription-only weight-loss medicines to the public is prohibited. | We don't target medicine names as keywords or name them in marketing pages. |
| Cosmetic procedures | Ahpra's 2025 cosmetic guidelines require real, unedited images, a warning that results vary, and no advertising aimed at under-18s. | Cosmetic pages follow these rules before they go live. |
This is how we apply the guidance to search work, not legal advice. Advertising responsibility sits with the practitioner, so your practice approves every page before it goes live.
Practice and doctor profiles on Google
Google's Business Profile guidelines name doctors as individual practitioners. Getting the practice and doctor profiles right matters most for clinics with several doctors.
Doctors can have their own profile
Google lists doctors as individual practitioners.
The practice keeps a separate profile
Where several doctors work at one location, the practice has its own profile and each doctor's uses only their name.
One profile per doctor
Not one per specialty. Support staff don't get profiles.
How medical SEO works with us
Clinical review is built into every step, so nothing has to be pulled down later.
- 1
Audit
Your site, Business Profiles, competitors in your catchment and how patients reach you.
You receiveA written audit, ranked by impact
- 2
Plan
Which pages to build or fix, who reviews them, and what tracking to set up.
You receiveA 90-day plan you approve first
- 3
Build
Pages drafted, reviewed by your practitioners, then published with a review date.
You receiveA dated log of every change
- 4
Report
Calls, bookings and referrals reviewed monthly, and priorities reset.
You receiveA plain-English monthly report
Medical SEO FAQs
Why is medical SEO harder than other industries?
Google gives more weight to experience, expertise and trust on health topics, and Ahpra restricts what practitioners may say in advertising. Together they rule out most shortcuts, which favours practices that publish accurate information under a named practitioner.
Can we publish patient reviews or success stories?
Not as advertising. Ahpra treats positive statements about clinical aspects of a service as testimonials, which can't be used to advertise it, and whoever controls a website is responsible for reviews republished on it. Patients can still leave reviews on Google.
Can a weight loss clinic rank for medication searches?
It shouldn't try. The TGA says advertising prescription-only weight-loss medicines to the public is prohibited, so we target program and consultation searches instead, and medicines are discussed only in a clinical consult.
Do you write the clinical content?
We draft pages from your practitioners' input and structure them for search. A qualified practitioner reviews and approves the clinical detail, and their name and the review date go on the page.
How long does medical SEO take?
Business Profile and tracking fixes can show effects within weeks. Condition and treatment pages usually take several months to rank, depending on the site and competition. After the audit we estimate it for your practice.
Should each doctor have a Google Business Profile?
Google treats doctors as individual practitioners, so each public-facing doctor can have one. The practice keeps its own profile, and each doctor's profile uses only their name.
Do you work with specialists who rely on GP referrals?
Yes. For referral-based specialists the work focuses on name searches, a clear referral page for GPs and pages for the conditions you treat, rather than chasing map searches.
How much does medical SEO cost in Perth?
It depends on the number of locations and practitioners, how many pages need building and the state of the site. Monthly plans run month to month with no lock-in contract. Our published packages are on SEO packages and pricing.
See how patients find your practice
Email your practice website, your specialty and your catchment. We'll reply with where we'd start.
You'll get back
- How you appear for your main searches
- Which pages need a practitioner's name and review
- Any wording that needs a compliance check