SEO blog
Dated posts on Australian search: changes worth reacting to, ones that aren't, and patterns we run into on client work. Every statistic links to its source.
Latest posts
- AI search
AI Overviews in Australia and what they did to clicks
Informational content lost a great deal, local commercial search lost comparatively little, and that gap should decide where an Australian business spends.
Published 20 September 2026 · Updated 27 October 2026
- SEO audits
What should an SEO audit include, and why are most useless?
The problem with the typical audit isn't that it's wrong. It's that everything in it is presented as equally important, which makes it unusable.
Published 14 August 2026 · Updated 27 October 2026
- Local SEO
Suburb pages and SEO, and the Perth suburb page trap
It is the most frequently recommended local SEO tactic in Australia and one of the most reliable ways to hurt a new site.
Published 2 July 2026 · Updated 27 October 2026
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