SeoServicePerth.com Perth · Western Australia

Ecommerce SEO audit that shows your store what to fix first

A store audit asks a different question: not whether pages are optimised, but which pages should exist.

Our ecommerce SEO audit works in two steps. A free tool-based crawl shows the scale of the problem across your whole store. A paid manual audit then reviews your templates and revenue pages, and turns the findings into an ordered plan.

Get my free ecommerce SEO audit Ask about the manual audit
Step 1 · Free Free tool audit An automated crawl of your whole store, organised by URL type and issue.
Step 2 · On enquiry Manual audit A specialist's review of every template and the pages that carry your revenue, turned into an ordered plan.
  • Free crawl of your whole store
  • Manual audit by an ecommerce SEO specialist
  • Shopify, WooCommerce and WordPress
  • Findings yours to keep

Why an ecommerce SEO audit is different

On a brochure site, you can review every page by hand. On a store with four thousand products and filterable categories, the number of crawlable URLs regularly runs past fifty thousand, and no human is reviewing that.

So a store audit works from the top down

  1. How many URLs exist?
  2. How many has Google indexed?
  3. How many should be indexed?
  4. Where is the gap between those numbers costing revenue?

A crawler answers the first question well. The other three need someone who understands your catalogue, your buyers' searches and your margins. That's why the audit comes in two steps.

Q1
52,000crawlable URLs
Q2
9,800indexed by Google
Q3
2,400should be indexed
Q4

The gap between these numbers is where revenue leaks.

Illustrative store with 4,000 products: what exists, what Google indexed, and what should be indexed.

Free tool audit or manual audit?

Start here

Free ecommerce SEO audit (tool-based)

An automated crawl of your whole store, with the results organised so you can see the size of the problem.

  • Total crawlable URLs, broken down by type: products, categories, filters, sort orders, pages
  • Broken links, redirect chains and server errors
  • Pages blocked from indexing, and canonical tags pointing elsewhere
  • Missing or duplicate titles, descriptions and headings
  • XML sitemap URLs compared with what the crawl finds
  • Speed scores for your category and product templates
  • Structured data present, missing or invalid

Free. You only need your store URL.

Get my free audit

Manual ecommerce SEO audit (paid)

A specialist's review of your store, using the crawl plus your own Search Console and analytics data.

  • Every template reviewed by hand: category, product, collection, filters, blog
  • Page-by-page review of the pages carrying revenue: categories, top products and key landing pages
  • Index coverage analysis: what Google indexed, rejected and never reached
  • A decision for every filter and URL type: index, consolidate, noindex or remove
  • Search intent and cannibalisation across categories, products and content
  • Missing category pages for searches your buyers already use
  • Competitor gaps in the categories that matter
  • Fixes ranked by what each is plausibly worth, not by a tool's severity label
  • A working session to walk through the findings

Price on enquiry, quoted after the free audit.

Ask about the manual audit
Free tool auditManual audit
Covers the whole store Automated crawl Crawl, plus a review of every template
Finds technical errors
Uses your Search Console data — Read-only access
Decides which URLs should exist —
Checks search intent and cannibalisation —
Finds missing category pages —
Ranks fixes by revenue impact —
Price Free On enquiry
What a tool can't tell you

A crawler can report that 214 product pages share near-identical titles. It can't tell you that 37 of them carry most of your revenue and should be fixed first, or that the real problem is a template rule. That judgement is what the manual audit is for.

Does your store need an ecommerce SEO audit?

An audit is worth it if any of these sound familiar.

  • Organic traffic has plateaued or dropped without an obvious cause
  • Search Console shows far more URLs than you have products and categories
  • Category pages rank below competitors with smaller catalogues
  • Google reports pages as "discovered" or "crawled" but not indexed
  • Product pages and category pages compete for the same searches
  • You've recently changed platform, theme or URL structure
  • You're about to invest in ecommerce SEO and want the order of work decided by evidence

Our ecommerce SEO audit checklist

This is what the manual audit covers, the full ecommerce SEO site audit. For a do-it-yourself version, see our ecommerce SEO checklist guide.

  • 01

    Crawl and indexation

    • All crawlable URLs, with generated ones separated from intentional ones
    • Index coverage compared with the URLs you meant to publish
    • Canonical tags, internal links and sitemap all pointing at the same URLs
    • robots.txt rules: blocking the right patterns, and not blocking resources Google needs
  • 02

    Filters, variants and pagination

    • Every filter and sort parameter: which deserve their own page, which shouldn't be indexed
    • Product variants: one URL per product, or per variant where real demand exists
    • Paginated categories: deeper products still reachable by search engines
  • 03

    Category and product templates

    • Category headings, introductory copy, subcategory links and product order
    • Product templates: unique content at scale, specifications, reviews and FAQs
    • Duplicate manufacturer descriptions across the catalogue
  • 04

    Search demand and intent

    • Each target search mapped to one category, product or guide
    • Cannibalisation between categories, products and blog content
    • Searches with buying intent that have no matching category yet
  • 05

    Technical and performance

    • Core Web Vitals on category and product templates, the pages with traffic
    • Product structured data: price, availability and reviews, matching what's visible
    • Redirects, broken links, and discontinued or out-of-stock product handling
    • Platform specifics: duplicate collection paths on Shopify, archives and attribute pages on WooCommerce
  • 06

    Commercial

    • Organic landing pages compared with revenue in your analytics
    • Whether add-to-cart and purchases are tracked well enough to measure SEO
    • Competitor categories you're missing

What the manual audit's findings look like

Illustrative examples, not from a client report. Each finding names the affected URLs, why it matters, a priority and the fix.

  • Finding Critical

    31,000 crawlable URLs, 2,400 intended pages

    Why it matters
    Colour, size and sort filters create combinations Google spends its crawl time on, instead of new products.
    Priority
    Critical
    Fix
    Index only the four filter types with real search demand, as proper subcategories. Canonicalise the rest and stop linking to sort orders.
  • Finding High

    Three pages competing for "men's leather boots"

    Why it matters
    A category, a tag page and a blog post split the signals, and none reaches page one.
    Priority
    High
    Fix
    The category owns the search. Remove the tag page from the index, and have the blog post link to the category.
  • Finding High

    214 product titles generated as "Product Name | Store Name"

    Why it matters
    Titles miss the brand, model and type details buyers search for.
    Priority
    High, starting with the 37 products that carry most organic revenue
    Fix
    Change the title template once, then hand-write titles for the top 37.

How the audit runs

Free tool audit

  1. 1
    Send your store URLNothing else is needed.
  2. 2
    We crawl the whole storeEvery reachable URL, not a sample.
  3. 3
    You get the reportOrganised by URL type and issue, so the scale is clear.

Manual audit

  1. 1
    Access and crawlRead-only Search Console and analytics access, plus a full crawl. We don't need write access to the store.
  2. 2
    AnalysisWhere the URL set, the index and the revenue disagree with each other.
  3. 3
    WalkthroughA working session on the findings, not just a document sent by email.
  4. 4
    Prioritised planOrdered by expected return, and yours to implement with anyone.

Ecommerce SEO audit pricing

The tool-based audit is free. The manual audit is priced on enquiry, because the work depends on catalogue size, number of templates, platform, and how many URLs Google can currently reach. A 300-product Shopify store and a 20,000-product WooCommerce catalogue are different jobs.

Most stores start with the free audit. Its URL counts are usually what the manual audit quote is based on.

Get my free audit Ask for a manual audit quote

Who the manual audit suits

What happens after the audit

The audit is deliberately standalone, so the findings are useful whoever does the work.

  • 01

    Your team or developer implements it

    The plan is written so they can follow it.

  • 02

    We implement it

    As a project or ongoing ecommerce SEO.

    See ecommerce SEO pricing

  • 03

    We direct, your team builds

    Consulting by the hour, with reviews of the work.

Ecommerce SEO audit questions

Is the ecommerce SEO audit really free?

The tool-based audit is. It crawls your whole store and reports the technical problems a crawler can find. The manual audit, where a specialist reviews templates and revenue pages and decides what should exist, is paid and quoted on enquiry.

How is this different from your free general SEO audit?

Scale. The general audit is a manual review of a site small enough to look at by hand. A store generates thousands of URLs, so its free audit is a crawl of all of them, and the manual review is a separate, paid piece of work.

Do you review every page by hand?

Every template, and every page that carries revenue: categories, top products and key landing pages. On a large catalogue, most product pages share a template, so fixing the template fixes them all. Reviewing thousands of identical pages one at a time wouldn't change the findings.

What access do you need?

For the free audit, only your store URL. For the manual audit, read-only Search Console and analytics access, and ideally a staging environment. We don't need write access to audit the store.

Do you audit Shopify and WooCommerce stores?

Yes. Both platforms have known patterns we check first: duplicate collection paths on Shopify, and archive and attribute pages on WooCommerce.

Will the audit improve my rankings?

Not by itself. An audit identifies what's holding the store back and what to fix first. Rankings change when the fixes are implemented, and how much depends on your competition and catalogue.

Do you implement the fixes?

Separately, if you want us to. The audit stands alone so it's useful regardless of who does the work.

Start with the free crawl of your store

Send your store address. We'll crawl every reachable URL and show you how many exist, what's broken and where the obvious problems are. If the numbers suggest a manual audit is worth it, we'll quote one. If they don't, we'll say so.

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Free · No obligation · No lock-in contract

By sending this you agree to be contacted about your enquiry. We use your details for that and nothing else, as set out in our privacy policy.

Related

Ecommerce SEO services Guide: ecommerce SEO checklist What an SEO audit should include Standard SEO audit Ecommerce SEO pricing

Want to know what is holding your site back?

Send your website address and we will reply with a written list of what we would fix first. If search is not the right investment for your business, we will say so.

Free · No obligation · No lock-in contract

By sending this you agree to be contacted about your enquiry. We use your details for that and nothing else, as set out in our privacy policy.

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