Store audit
Ecommerce SEO audit
A store audit is a different exercise from a website audit, because the failure modes are different. The question is rarely whether pages are optimised. It is which pages should exist.
On a brochure site you can review every page by hand. On a store with four thousand products and filterable categories, the crawlable URL count regularly runs past fifty thousand, and no human is reviewing that.
So a store audit works from the top down. How many URLs exist, how many are indexed, how many should be, and where the gap between those numbers is costing revenue.
The output is an ordered list with revenue attached where we can attach it. On ecommerce that is usually possible, which makes the prioritisation argument considerably less theoretical than it is elsewhere.
Who this suits
A good fit
- You run a store with a real catalogue and real organic revenue
- Traffic has plateaued or fallen without an obvious cause
- You are about to invest in SEO and want the order of work decided by evidence
- You suspect crawl or indexation problems but cannot quantify them
Probably not a fit
- The store is new with little data to read
- You want a tool export rather than an interpretation
- You need the fixes implemented as part of the same engagement
What the work involves
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Full crawl
Every reachable URL, with the generated ones separated from the intentional ones. The ratio is the headline finding on most stores.
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Index coverage analysis
What Google has indexed, rejected and never reached, read against what you meant to publish.
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Category and facet review
Which commercial pages exist, which should, and which filter combinations are quietly consuming crawl budget.
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Template diagnostics
Problems that repeat across thousands of pages, which are the only ones worth fixing at scale.
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Revenue-weighted priorities
What to fix first, based on what each fix is plausibly worth rather than on severity labels from a tool.
How it runs
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Access and crawl
Search Console and analytics read access, plus a full crawl of the store.
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Analysis
Where the URL set, the index and the revenue disagree with each other.
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Walkthrough
A working session on the findings rather than a document sent over email.
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Prioritised plan
Ordered by expected return, yours to implement with anyone.
Common questions
How is this different from your free SEO audit?
Scale and depth. The free audit is a thirty-minute conversation about the obvious problems. A store audit involves a full crawl, index analysis and revenue modelling, and takes considerably longer.
Do you implement the fixes?
Separately, if you want us to. The audit is deliberately standalone so the findings are useful regardless of who does the work.
What access do you need?
Read-only Search Console and analytics, and ideally a staging environment. We do not need write access to the store to audit it.
What clients say
SeoServicePerth.com was a pleasure to work with. They delivered a professional, high-quality SEO service for my medical business. They were responsive, knowledgeable, and willing to cooperate. I highly recommend their services.
Dawn HintonFounder, Revitalized HealthIt was a pleasure working with the team. They were efficient, professional, and communicated clearly throughout the entire project. Their attention to detail and quick turnaround made the project a complete success. I would gladly work with them again.
Kudzaishe ChitonBuyisa SolutionTalented, detail-oriented, and easy to work with. They quickly understood my project requirements and delivered high-quality results that exceeded my expectations. I highly recommend their services.
Akin OyebodeSenior IT Coordinator
Want to know what is holding your site back?
Thirty minutes with your site on screen, and a written list of what we would fix first. If search is not the right investment for your business, we will tell you that instead.