Reliable link building for businesses in WA and beyond. We earn quality backlinks from relevant, genuine sites at a sensible price, growing your authority, visibility and organic traffic.
We find the sites your customers and competitors already read, qualify each by hand, and earn placements through outreach, content and digital PR. You see every link: the site, page, anchor text and date. No private blog networks, no bulk packages, no hidden sources.
Send your website and two or three competitors. We'll look at the gap before we reply. Prefer to talk? Book a thirty minute call.
These are the most common reasons a site struggles to earn links.
They're cited by industry publications, associations and resource pages that have never heard of you.
Useful pages rarely attract links on their own. Someone has to show them to the people who'd reference them.
Directory listings and unrelated sites add count without adding credibility.
The service, category and product pages that make money have little external support.
Bulk links from unrelated sites carry risk and rarely move anything.
Prospecting, personalised pitches and follow-up are slow, skilled work.
Link building is the process of getting other websites to link to yours. Google's documentation describes links as one way it discovers new pages and judges their relevance.
Links are one part of SEO, not all of it. A strong link profile won't rescue a page with weak content or technical problems. A strong page with no external support, though, often sits behind competitors who have it.
A real website with a real audience
Topical relevance to your business
A natural place in useful content
A reason to exist that makes sense even if search engines didn't
That last test is the most useful one. If a link only makes sense as an SEO tactic, it's the kind Google's spam policies are written to catch.
Most link building packages sell a number: "20 links a month." The number is easy to deliver and easy to fake. We plan around a different question: which credible sites in your industry would reasonably link to you, and what would earn it?
Third-party metrics such as Domain Rating or Domain Authority are proprietary scores from SEO tool companies, not Google metrics. We use them as rough filters, never as the reason to pursue a link.
| Bulk backlink packages | Our link building |
|---|---|
| Fixed monthly link counts | Targets agreed per campaign, based on real opportunities |
| Sites chosen by a third-party authority score | Sites chosen by relevance, audience and editorial quality |
| Unrelated "guest post" sites that publish anyone | Publications and resources your customers actually read |
| Exact-match keyword anchors | Natural anchors that fit the sentence |
| Links to the homepage | Links to the pages that need support |
| Sources often undisclosed | Every placement reported with its URL |
Every campaign starts with a comparison: your link profile against the competitors who outrank you for your priority searches.
The goal isn't "more links than competitor X." It's finding the relevant links you can realistically earn, and the pages they should point to.
Every prospect passes a manual review before we contact anyone. We check seven things.
| Check | What we look for | Red flag |
|---|---|---|
| Relevance | The site and page relate to your industry or audience | Off-topic site with a "write for us" page for every niche |
| Editorial quality | Original, useful content written for readers | Thin, spun or AI-padded posts |
| Organic visibility | The site gets real search traffic | High authority score, no traffic |
| Legitimacy | A real business, publication or organisation | No contact details, no about page |
| Outbound links | Links appear selectively in context | Every post carries several commercial links |
| Placement context | Your link would genuinely help that page's reader | Link forced into an unrelated article |
| Audience | Their readers could plausibly become your customers | Audience in a market you don't serve |
If a site fails on relevance or legitimacy, we don't pursue it, whatever its metrics say.
We pitch genuinely useful articles to relevant publications, written by or for your experts. One contribution to a site your customers read is worth more than ten on sites nobody reads.
Google's spam policies specifically target large-scale guest posting with keyword-rich links. So our contributions are selective, and anchors stay natural.
We create stories journalists can use, then pitch them. Examples include:
Digital PR earns some of the strongest editorial links, but results depend on news cycles and editors' decisions.
Some content earns links because people need to reference it:
We identify what your industry cites and help you build it. This links naturally to our SEO copywriting service.
Many associations, councils, universities and industry sites keep resource lists. We find relevant ones and suggest your resource where it genuinely fills a gap. We also find dead links on those pages and offer a working replacement.
If a site already mentions your business without linking, a short, polite request often turns the mention into a link. It's one of the most natural link types there is.
Suppliers, manufacturers, distributors, associations, sponsors and clients often have legitimate reasons to link to you: stockist pages, member directories, partner pages and case studies. We audit which of these exist and close the gaps.
Local news, community organisations, chambers of commerce, sponsorships, industry associations and genuinely useful local resources. Local link building isn't mass directory submission.
Niche publications, buying guides, gift guides, supplier and brand pages, and data-led PR. We build authority to category pages and key content, then pass it to products through internal links, rather than chasing links to thousands of product URLs.
Trade publications, industry associations, manufacturer and distributor relationships, technical resources and case studies.
Country-specific publications and associations in each market you target, not irrelevant foreign sites with attractive metrics.
We're based in Perth and build links for businesses across Australia. Australian links matter most when your customers are Australian, because Australian publications, associations and local media reach the audience you're selling to.
For businesses targeting specific cities, we prioritise relevant local sources in that market. Examples include Melbourne industry bodies and publications for a Melbourne-focused business, or Sydney sources for Sydney. City-specific SEO strategy sits on our Melbourne, Sydney and Brisbane pages, and on SEO services across Australia.
SEO agencies, web designers and consultants can use our link building under their own brand. You get the same prospect qualification, outreach and placement reporting, delivered in an unbranded report you can pass to your client. We don't contact your clients directly.
Anchor text is the clickable wording of a link. We aim for a mix that looks like real editorial linking:
Exact-match commercial anchors in volume are a pattern Google's link spam policies call out. When a publisher edits the anchor, we accept their wording.
Some publishers charge for placements or editorial review. Google's policies require paid links to carry
rel="sponsored" or nofollow. Buying
links meant to pass ranking value violates those policies.
We tell you plainly when a placement involves payment, and we don't hide paid placements inside "editorial" reporting.
Every link passes through qualification and verification.
We review your current backlinks, competitors and the pages that need support. You get a gap analysis and a list of target pages.
We choose the link types and methods that fit your industry. You approve the plan before outreach starts.
We research relevant sites from competitor links, industry searches, associations and media.
Each prospect gets a manual review against our seven checks. Most don't pass.
We write the pitch, contribution or asset each opportunity needs.
We send personalised emails, with professional follow-up and no mass templates.
We confirm the final link, anchor and surrounding context with the publisher.
We check that every link is live, points to the right page and is crawlable.
You receive every placement with its details.
We track new and lost links and replace lost ones where we can.
Every month, you receive the full list of what we did, with these details for each link.
We review your existing profile for links from obvious spam, link networks or manipulative patterns, especially after past cheap campaigns. Most sites don't need a disavow file. Google says it generally ignores spammy links on its own.
We recommend disavowing only when there's evidence of a real problem, such as a manual action or a history of paid link schemes. It isn't a routine monthly task.
Results depend on your industry, competition, the content available to promote, and editors' decisions.
Expect a few weeks before the first placements, because research, qualification and outreach all come first. Search impact usually builds over months, not weeks. Search engines need to discover the links, and authority compounds over time.
Link building works best as a steady, ongoing campaign. A one-off burst followed by nothing looks less natural and builds less.
Link building is priced as a monthly campaign, based on your industry's competitiveness, the methods involved, and how much content creation the campaign needs. We don't sell links by count.
Best forBusinesses starting authority building
IncludesBacklink audit, competitor gap analysis, prospecting, outreach, placement reporting
Best forCompetitive local and national businesses
IncludesEverything in Foundation, plus multiple link methods, content creation and ongoing gap monitoring
Best forEstablished brands in hard markets
IncludesEverything in Growth, plus digital PR, research-led assets and high-value industry outreach
Placement targets are agreed per campaign as targets, not unconditional guarantees. You get a written, scoped quote before work starts. See SEO packages and pricing.
Link building services find, qualify and earn links to your website from relevant, credible sites, through outreach, content, digital PR and partnerships. A good service also reports every placement and monitors links over time.
A link from a genuine, relevant site with a real audience, placed naturally in useful content. Relevance and editorial context matter more than any third-party authority score.
It depends on your industry, the opportunities available and editors' responses. We agree a realistic target before starting and report every placement, but we don't promise a fixed number of editorial links.
No. No one can honestly guarantee rankings. Links are one factor among many.
We don't use PBNs. If a placement involves payment, we tell you, and it's marked as sponsored as Google requires.
Yes. We can share the prospect list for approval before outreach.
Mostly branded, descriptive and URL anchors that fit the sentence. Exact-match keyword anchors are used sparingly, and publishers have the final say.
Yes, where it's natural. More often we build links to strong category pages, guides and resources, then pass authority to commercial pages through internal links.
Yes. We're based in Perth and build links for businesses across Australia, prioritising sources in the markets you sell to.
Yes. Agencies get unbranded reports, and we never contact their clients.
We audit your profile and recommend a disavow only when there's real evidence of a problem. Most sites don't need one.
We monitor every link. If one is removed, we contact the publisher where it makes sense, and we report the loss either way.
The first placements usually take a few weeks. Search impact builds over months of consistent work.
Campaigns are priced monthly based on competitiveness and scope. You get a written quote after a short review of your site and competitors.
Send your website and the competitors who outrank you. We'll compare your link profiles and reply with the most realistic opportunities we see.
You'll get back