SEO services for US businesses: local service businesses that want more calls from their area, national businesses, and online stores on Shopify, WordPress, WooCommerce and other platforms. We work remotely from Perth, Australia, overlapping your afternoon, and every engagement starts with a free audit.
Perth is 12 to 16 hours ahead of the US. Our morning is your afternoon, so calls fit your working day and written replies are waiting when you start the next one.
| US time zone | Perth is |
|---|---|
| Eastern (New York) | 12 hours ahead in summer, 13 in winter |
| Central (Houston) | 13 hours ahead in summer, 14 in winter |
| Mountain (Phoenix) | 15 hours ahead all year: Arizona doesn't change its clocks |
| Pacific (Los Angeles) | 15 hours ahead in summer, 16 in winter |
Communication is by email, WhatsApp and video call, and you can book a call in a time that suits you. Every change is logged with its date.
The right work depends on where your customers are, not where you are. These are the three kinds of campaign we run.
| Campaign | Suits | Where you appear | Main work |
|---|---|---|---|
| Local service businesses | Customers in a city or service area | Google Maps, the local pack and "near me" searches | Your Google Business Profile, reviews, service and location pages |
| National businesses | Customers anywhere in the US | Standard results for searches with no place in them | Service and category pages, technical health, links from national and industry sites |
| Online stores | Shoppers buying from your store | Category and product searches, Shopping results | Templates, filters and variants, product data and Merchant Center |
Google's guidelines tie a Business Profile to a real address or a service area where you meet customers, and rule out virtual offices that aren't staffed. Your profile stays in your name; we're added as a manager and work on categories, services, photos and reviews. More on how local SEO works.
Store SEO is mostly template work: which of the store's URLs Google should index, how filters and variants behave, and what product data you send. See ecommerce SEO and the ecommerce SEO checklist.
Each platform fixes some things for you and locks others away. The work starts from what yours lets you change.
Since version 5.5, WordPress publishes its own sitemap at /wp-sitemap.xml, and most SEO plugins replace it with another. WordPress core
Check which sitemap is live, set archives and permalinks once, and keep plugins from slowing every page.
With any non-plain permalink setting, product URLs take a /product/ base, such as /product/hoodie-with-logo. WooCommerce docs
Get the WordPress settings right first, then the product and shop base, then category and filter pages.
Shopify's fixed /products, /collections and /collections/all paths can't be redirected. Shopify Help
Work within the fixed paths: collection copy, handles, duplicate product URLs and redirects when products change.
BigCommerce says it adds automatic 301 redirects as product names and pages change. BigCommerce
Check the URL settings before a migration, and switch on SEO settings that exist but were never used.
Layered navigation lets shoppers filter by category, price or any attribute, and every filter can create a URL. Adobe Experience League
Decide which filter combinations deserve to be indexed, and keep the rest out of Google's crawl.
Wix updates the sitemap automatically, and changing a page's canonical can drop that page from it. Wix Help
Use the settings Wix exposes carefully, and put the effort into pages and content.
Squarespace doesn't let you edit the sitemap or a page's source code. Squarespace Help
The work happens in page structure, content and settings rather than code.
"AI SEO" means two things. One is being found in AI answers such as Google's AI Overviews and ChatGPT search: Google says the same SEO fundamentals apply, so the work is pages that are crawlable, indexed and clearly answer the question. The other is using AI tools, such as the AI features now built into WordPress SEO plugins, to research and draft faster.
Google's guidance on AI-generated content says AI can help with research and structure, and that everything it produces must be fact-checked and reviewed before publishing, including titles, descriptions and alt text. That's how we use it: for speed, never to publish unchecked. More in what AI Overviews did to clicks.
The same four steps for every client, so you always know what's happening. Plans are month to month, with published prices in US dollars.
Your site, your Search Console data and the businesses outranking you.
You receiveA written audit, ranked by impact
Which pages target which searches, and what happens first.
You receiveA 90-day plan you approve
Technical fixes, page rewrites, new content and links, in priority order.
You receiveA dated log of every change
Results reviewed every month against the plan.
You receiveA plain-English monthly report
We work with businesses in these states and cities, all remotely. The larger markets have their own page on what search looks like there.
Borough-level local SEO, NY and NJ service areas, and ecommerce SEO for DTC brands.
Local SEO across LA County cities, English and Spanish pages, Shopify and DTC ecommerce.
Local SEO across a growing city, Spanish pages, and B2B ecommerce for industrial suppliers.
Local SEO across Phoenix, Gilbert, Mesa and Chandler, plus ecommerce SEO.
Technical and B2B SEO for tech companies, local SEO for two metros, multilingual pages.
Yes. Every ranking factor is online, and Google ranks pages on relevance and quality, not on where the agency sits. What matters is that the work is done well and you can reach the person doing it during your working day.
We're in Perth, Western Australia, 12 to 16 hours ahead of the US depending on the zone and season. Our morning is your afternoon or early evening, so calls happen then, and email replies arrive overnight, ready for your next working day.
Yes. The profile stays in your name and we're added as a manager. Google's rules are about your business's address and service area, not where the person managing the profile is based.
WordPress, WooCommerce, Shopify, BigCommerce, Magento and Adobe Commerce, Wix and Squarespace. Each has fixed limits, so the work is shaped around what the platform lets you change.
We use AI tools for research and first drafts, never to publish unchecked. Google says AI can help with research and structure, and that AI-generated content must be fact-checked and reviewed before publishing. Every page we publish is edited and checked by a person.
Technical fixes and Business Profile changes can show effects within weeks. Competitive rankings usually take months, depending on your market and your site's starting point. The audit gives an estimate for your site, not a promise.
Monthly plans are priced in US dollars and run month to month with no lock-in contract. The price depends on the number of locations or products and how competitive your market is. See SEO packages and pricing and ecommerce SEO pricing.
Local SEO wins searches near a place, mostly through your Business Profile and location pages. National SEO wins searches with no place in them, through strong service or category pages and links. Many businesses need both.
Email us your website, where your customers are and what you sell. We'll reply with the first things we'd fix.
Prefer to talk? Book a thirty minute call, free and with no obligation.