Houston SEO company services for local, B2B and ecommerce businesses
SEO for Houston businesses: local SEO for service businesses covering a spread-out, fast-growing city, Spanish pages where customers need them, and B2B and ecommerce SEO for the suppliers that serve Houston's industries. Remote from Perth, with a free audit first.
- Free SEO audit
- Work in US business hours
- No lock-in contracts
- Your accounts stay yours
What makes search in Houston different
The figures that change the SEO work here, from the US Census Bureau.
Local SEO across a growing, spread-out city
Houston added more people than almost any US city in 2024, which means new neighbourhoods and new "near me" searches every year. Because distance is a local ranking factor, a business can be visible near its base and invisible a few suburbs away.
The fix isn't a fake address in each suburb, which Google's rules forbid. It's an accurate service area, strong service pages, and reviews from customers across the area you serve.
Areas this covers
- Houston
- Pasadena
- The Woodlands
- Sugar Land
- Katy
- Pearland
A suburb page is worth building only where you have real jobs, staff or something specific to say. Near-identical suburb pages are doorway pages under Google's policies. More in why a page for every suburb backfires.
Language and audience in Houston
47.1% of Houston residents speak a language other than English at home. For home services, health and legal businesses especially, Spanish service pages and review replies reach customers English-only competitors miss.
How remote work fits your day
Perth is 13 hours ahead of Houston in summer and 14 in winter, so our morning is your evening and replies are ready for your next working day. Communication is by email, WhatsApp and video call, and you can book a call.
Ecommerce, Shopify and WordPress SEO for Houston businesses
The Greater Houston Partnership lists energy, life sciences, aerospace, advanced manufacturing and digital technology among the region's key industries. Suppliers to those industries sell online to trade buyers, which suits B2B ecommerce SEO: product data, spec searches and pages for each product range. Source: Greater Houston Partnership.
| Platform | What's different | Where we focus |
|---|---|---|
| WordPress SEO | Since version 5.5, WordPress publishes its own sitemap at /wp-sitemap.xml, and most SEO plugins replace it with another. WordPress core | Check which sitemap is live, set archives and permalinks once, and keep plugins from slowing every page. |
| WooCommerce SEO | With any non-plain permalink setting, product URLs take a /product/ base, such as /product/hoodie-with-logo. WooCommerce docs | Get the WordPress settings right first, then the product and shop base, then category and filter pages. |
| Shopify SEO | Shopify's fixed /products, /collections and /collections/all paths can't be redirected. Shopify Help | Work within the fixed paths: collection copy, handles, duplicate product URLs and redirects when products change. |
| BigCommerce SEO | BigCommerce says it adds automatic 301 redirects as product names and pages change. BigCommerce | Check the URL settings before a migration, and switch on SEO settings that exist but were never used. |
| Magento / Adobe Commerce SEO | Layered navigation lets shoppers filter by category, price or any attribute, and every filter can create a URL. Adobe Experience League | Decide which filter combinations deserve to be indexed, and keep the rest out of Google's crawl. |
| Wix SEO | Wix updates the sitemap automatically, and changing a page's canonical can drop that page from it. Wix Help | Use the settings Wix exposes carefully, and put the effort into pages and content. |
| Squarespace SEO | Squarespace doesn't let you edit the sitemap or a page's source code. Squarespace Help | The work happens in page structure, content and settings rather than code. |
Using AI tools on WordPress or another platform? Google says AI-generated content must be fact-checked and reviewed before publishing. We use AI for research and drafts, never to publish unchecked. More on AI search and AI SEO.
Houston SEO FAQs
How do we rank across Houston's suburbs without an office in each?
With an accurate service area, service pages that cover what you do, and reviews from customers across your area. Google's rules don't allow addresses where you don't operate.
Do Spanish pages help Houston service businesses?
Often. 47.1% of Houston residents speak a language other than English at home. Check which language your customers search in, then build pages to match.
Can Houston industrial and B2B suppliers win with ecommerce SEO?
Yes. Trade buyers search by product, specification and part number, so well-structured product and category pages can rank without competing with consumer brands.
WordPress or Shopify for a Houston trade business?
WordPress suits service businesses with quotes and enquiries; Shopify or WooCommerce suits businesses selling products online. Either can rank well when set up properly.
How do calls work with Houston's time zone?
Our morning in Perth is your evening. Calls happen in your late afternoon, and email replies are ready by morning.
Other US markets: SEO New York, SEO Los Angeles, SEO Phoenix, SEO San Francisco & San Jose. All US work: SEO services USA. Plans and prices: SEO pricing.
Get a clear SEO plan for your Houston business
Email us your website, the areas you serve and what you sell. We'll reply with the first things we'd fix.
Prefer to talk? Book a thirty minute call, free and with no obligation.