Guides
SEO guides
Working guides to the parts of SEO that actually change results, written for Australian businesses and kept free of the filler that pads most of this genre.
These are grouped by subject rather than listed by date, because a guide written two years ago about crawling is not less true than one written last week. Where something has genuinely changed, the guide says so and carries the date it was last revised.
Platform
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WordPress SEO guide
WordPress will happily generate hundreds of pages nobody asked for. Most WordPress SEO work is deciding which of them should exist.
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WordPress SEO plugins
You need roughly one SEO plugin and possibly a caching plugin. Most of the rest add weight in exchange for features you will configure once and forget.
Content
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SEO content strategy
Most content strategies are publishing schedules wearing a better name. A real one decides what not to write, which is the harder and more valuable half.
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How to audit your existing content
Most sites have more to gain from fixing what exists than from publishing anything new. A content audit finds out which pages are worth the effort.
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SEO reporting that means something
A good SEO report is short and occasionally uncomfortable. A long one is usually long because the numbers that matter are not moving.
Technical
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Technical SEO guide
Technical SEO sounds specialist and mostly is not. It is a small number of questions about whether Google can reach, render and index your pages, asked in the right order.
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Core Web Vitals explained
Three metrics, one of which usually matters on your site and two of which usually do not. Knowing which is which saves a great deal of development budget.
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Mobile SEO
Google indexes the mobile version of your site. If your mobile pages show less than your desktop pages, the missing part effectively does not exist.
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SEO competitor analysis
Most competitor analysis produces a spreadsheet nobody acts on. The useful version answers one question: can we realistically take this position, and what would it take?
Ecommerce
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Ecommerce SEO: the complete guide
Most ecommerce SEO advice is written for a store that does not exist: a tidy catalogue with no filters, no variants and no legacy. This is written for the one you actually have.
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Ecommerce SEO checklist
Most SEO checklists are ordered by category, which is useless. This one is ordered by what actually costs you the most revenue if it is wrong.
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Replatforming a store without losing rankings
A store migration is the single highest-risk event in ecommerce SEO. It is also completely survivable, and the difference is almost entirely work done before launch.
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Shopify SEO guide
Shopify makes a lot of decisions for you. Knowing which of those you can override, and which you genuinely cannot, saves a great deal of wasted effort.
Want to know what is holding your site back?
Thirty minutes with your site on screen, and a written list of what we would fix first. If search is not the right investment for your business, we will tell you that instead.