Nationally
SEO services across Australia
We are a Perth based SEO company, and most of what we do works the same wherever the client is. These are the Australian markets we write about, and an honest note on which ones we have actually worked in.
Search engine optimisation is close to location independent. Rankings are decided by what is on your site and who links to it, neither of which cares where the person doing the work sits. The one genuinely local element, Google Business Profile, is managed remotely in any case.
What does differ between Australian markets is competition. The same commercial term can be straightforward in Adelaide, contested in Brisbane and effectively closed in Melbourne. That difference changes timelines and budgets far more than anything about the work itself, which is why each city page below describes what that market is actually like rather than repeating the same paragraph.
Australian markets
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Perth
Where we are based, and where most of our work has been. The homepage is the Perth page.
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Melbourne
Melbourne is the most contested search market in Australia. That is worth knowing before you set a budget, because the same work buys less ground here than it does in Perth.
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Sydney
Sydney search is shaped by corporate budgets. For a mid-sized business the winning move is almost never to compete directly with them, and the sites that do best are the specific ones.
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Brisbane
Brisbane sits between Perth and the eastern capitals in competitiveness: more contested than Perth on most terms, more reachable than Sydney or Melbourne.
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Adelaide
Adelaide is one of the more reachable capital markets in Australia. Lower search volumes, but considerably less competition for them, which frequently nets out in your favour.
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Gold Coast
The Gold Coast market is shaped by two things most SEO plans ignore: heavy seasonality, and an unusual concentration of tourism and trades businesses competing locally.
Common questions
Can an SEO agency in Perth work with clients in other states?
Yes. Nothing about search engine optimisation requires physical presence. Rankings, Search Console, Business Profile management and reporting are all remote by nature. What matters is understanding the market you are competing in, which is research rather than geography.
Do you charge differently by state?
No. The work is the same and so is the quote. What changes between markets is how long a competitive term takes and therefore how much work it needs, which we set out per engagement rather than by postcode.
Which Australian markets do you know best?
Perth and Western Australia most of all, since that is where we are based. Beyond that, what matters far more than our postcode is how contested your market is, which is what each city page sets out.
Is it better to hire a local SEO company in my city?
For the work itself it makes very little difference. Local presence helps if you value meeting in person. It does not affect rankings, and a nearby agency is not automatically one that understands your market better.
Want to know what is holding your site back?
Thirty minutes with your site on screen, and a written list of what we would fix first. If search is not the right investment for your business, we will tell you that instead.