Our real estate SEO services help Perth agencies win the searches the portals don't own: vendors asking what their home is worth, people looking up an agent by name, and local market questions. Listing searches stay with the portals, so we don't spend your budget chasing them.
You'll know which searches we're targeting, and why, before any work starts.
Send your agency's website and the suburbs you work. We'll reply with the searches we think you can win. Or book a call.
SEO for real estate starts by accepting that the portals own listing searches. The budget goes to the searches they can't serve, where the person searching is usually a vendor.
| Search type | Example | Who usually ranks | Our approach |
|---|---|---|---|
| Listings for sale or rentSkip | houses for sale Scarborough | Portals such as REIWA, realestate.com.au and Domain | Leave these to the portals, where your listings already appear |
| Suburb market questionsSometimes | Joondalup property market | Data sites, property media and portals | Worth it only with genuine commentary from agents who work the area |
| Appraisals and sellingTarget | property appraisal Perth | Agency appraisal pages and valuers | The main target: these searchers are vendors |
| Agent namesTarget | [agent name] real estate | Agency profile pages, rating sites, social profiles | Own it with a full profile page and Business Profile |
| "Best agent" searchesSometimes | best real estate agent Perth | Comparison and review sites | Win indirectly, with reviews on those sites |
Based on the results we checked in October 2026. They vary by suburb and change over time, so the audit checks them for your areas.
Six areas of work, each aimed at a search a Perth agency can realistically win. Most agencies need three or four; the audit shows which.
| Service | What we do | Why it matters |
|---|---|---|
| Appraisal and selling pages | Pages for "what is my home worth" and "selling in [area]" searches, each with a short appraisal form | Vendor enquiries are where listings come from |
| Agent profile pages | One indexable page per agent: areas worked, recent sales, reviews and contact details | Agent-name searches land on your site, not a portal |
| Google Business Profile | The office profile, plus agent profiles where Google's rules allow | Map results for "real estate agent near me" |
| Suburb pages | A small number, only for areas your agents genuinely work | Local market searches without doorway risk |
| Technical SEO | Listing pages created by your CRM or website plugin, sold and leased listings, duplicate URLs, speed | Listing sites create many thin, near-identical pages |
| Reporting | Appraisal requests tracked separately from buyer and rental enquiries | Shows whether SEO is bringing vendors |
Someone searching for a property appraisal in Perth is close to choosing an agent. A page that answers their questions and makes the next step easy is usually the highest-value page on an agency site.
We set appraisal requests up as their own conversion in Google Analytics, separate from buyer and rental enquiries, so your report shows vendor leads on their own.
Vendors look agents up by name before they call. Google's Business Profile guidelines name real estate agents as individual practitioners, and set rules for how agent and office profiles work together.
Google lists real estate agents as individual practitioners.
Where several agents work from one office, the office has its own profile and each agent's profile uses the agent's name only.
One profile, named in the format "[brand]: [agent name]".
Google says support staff should not create their own profiles.
A full page per agent gives their name searches somewhere to land on your site, instead of on a portal or rating site.
Real estate sites are more tempted by suburb pages than any other industry. Google's spam policies describe doorway abuse as pages "created to rank for specific, similar search queries", and give pages targeted at specific regions or cities as an example. Forty pages with only the suburb name swapped fit that description.
Do your agents list and sell in this suburb?
Can the page say something only a local agent knows, such as which streets sell fastest or what buyers ask about?
Would it read differently from your other suburb pages once the name is removed?
Most agencies end up with a handful of suburb pages, not dozens, and each one is written with an agent who works there.
Google's list of supported rich results doesn't include property listings, so no markup will put bedrooms or prices into your search results. We still add markup that describes your offices and pages accurately, and we say plainly that this is all it does.
Listing websites keep creating pages as properties come and go. We keep sold pages that still attract searches or links, marked as sold, and tidy up the rest, so Google spends its time on your current listings and your main pages.
Consumer Protection WA says it is illegal for an agent to advertise a price to buyers that is less than the seller's asking price or the agent's estimated selling price. We don't write price guides into SEO content: prices come from your listing system, and your licensee approves content before it goes live.
Your site, Business Profiles, agent pages and the searches you can realistically win.
You receiveA written audit, ranked by impact
Which pages to build or fix, and which suburbs qualify for a page.
You receiveA 90-day plan you approve first
Appraisal pages, agent profiles, technical fixes and suburb content, in priority order.
You receiveA dated log of every change
Appraisal requests set up as their own conversion in Google Analytics.
You receiveVendor leads counted separately
Results reviewed monthly and priorities reset.
You receiveA plain-English monthly report
Not for listing searches like "houses for sale" in a suburb. Those belong to the portals. An agency can rank for appraisal searches, its agents' names and local market questions, and those searches bring vendors rather than browsers.
No. Pages that only swap the suburb name fit what Google's spam policies call doorway abuse. Build pages only for suburbs your agents genuinely work, with something on each page a template couldn't produce.
Google treats real estate agents as individual practitioners, so they can. Where several agents share an office, the office keeps its own profile and each agent's profile uses only the agent's name. Support staff should not have one.
Technical fixes and agent profile pages can show results within weeks. Appraisal pages and suburb content take longer, depending on the site's starting point and competition. After the audit we give an estimate for your site, not a promise.
No. Google's list of supported rich results doesn't include property listings, so markup won't create a listing result. It still helps describe your offices and pages correctly, and we add it for that reason only.
No. Price claims carry legal risk for agents in WA, so prices come from your listing system and your licensee approves any content before it goes live.
It depends on the number of offices and agents, how many pages need building and the state of the site. Monthly plans run month to month with no lock-in contract. Our published packages are on SEO packages and pricing.
Email your website and the suburbs you work. We'll check who ranks for your appraisal and agent-name searches, and reply with where we'd start.
You'll get back