SEO course in Perth taught on your own website
Most businesses can run their own SEO. What they lack is knowing which tasks matter for their site this year.
Our SEO course in Perth is private training for you or your team, taught on your own website with your own Search Console data. The exercises are problems you genuinely have, and the capability stays with you after we've gone.
| Query | Clicks | Impr. | Pos. |
|---|---|---|---|
| emergency plumber joondalup | 38 | 1,240 | 4.1 |
| blocked drains perth | 12 | 2,960 | 11.3 |
| hot water repairs | 3 | 880 | 17.8 |
| plumber wanneroo | 21 | 610 | 6.4 |
Your exercise: high impressions at position 11. This page is one push from page one, so it's the quickest gain on the site.
- Private, not a public class
- Taught on your site
- One-to-one or team
- Online, anywhere in Australia
- Written references to keep
A private SEO course, not a classroom one
Most SEO courses teach a fixed syllabus on example websites to a room of people with different sites and different problems. That's useful for the basics. It's also why people finish a course and still don't know what to do on Monday.
| A typical public SEO course | Our SEO training |
|---|---|
| Fixed syllabus for everyone | Scoped to what your team already knows and needs |
| Example websites | Your pages, your keywords, your competitors |
| Generic analytics demos | Your own Search Console data |
| One day, then you're on your own | Practice with review: we check the work you do afterwards |
| A certificate | Capability, plus written references for decisions that come up again |
If you want a scheduled public class, a classroom course will suit you better than we will.
If you want to leave knowing what to do on your own site, read on.
Who our SEO training is for
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Business owners
Who want to handle the basics themselves, or understand what an SEO provider is doing well enough to judge it.
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Marketing managers
And in-house marketers who've been handed SEO alongside everything else and need to know what matters.
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Small teams
Where a marketer and a developer will share the work, and need a common understanding of it.
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Agencies and web studios
Adding SEO capability to what they offer.
A good fit if
- Someone in your business will own SEO afterwards
- You want the capability in-house permanently
- Your site has enough data to learn from
- You'd rather understand the work than outsource it
Probably not a fit if
- Nobody has time to actually do the work afterwards
- You want a certificate rather than capability
- You need results faster than a person can learn. SEO management fits better.
SEO course outline
We choose modules at scoping, so you don't sit through material nobody will use. A complete beginner might take all of them; a marketer with experience might take three.
- Start here Where beginners begin
- Experienced Where experienced marketers spend most time
-
01
How search works, briefly
Start here- What you'll learn
- Crawling, indexing and ranking in plain terms, and why a page can be perfectly written and still invisible.
- What you'll do on your site
- Check which of your important pages Google has actually indexed.
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02
Search Console, properly
Start here- What you'll learn
- How to read it, what the reports actually mean, and which numbers are safe to base decisions on. Most teams use perhaps a tenth of it.
- What you'll do on your site
- Find the searches you already appear for but don't win, which are usually your quickest gains.
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03
Keyword and intent judgement
- What you'll learn
- How to tell a search worth chasing from one that will waste a quarter. This is judgement rather than a tool output, and it's the most transferable thing we teach.
- What you'll do on your site
- Build a short keyword map, with one page per search.
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04
On-page work that matters
- What you'll learn
- What genuinely moves a page and what's folklore. A short list, honestly labelled.
- What you'll do on your site
- Rewrite one real page's title, headings and structure, and see how it's reviewed.
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05
Local SEO for Perth businesses (if relevant)
- What you'll learn
- Business Profile categories, service areas, reviews and listing consistency.
- What you'll do on your site
- Audit your own profile against the three businesses holding the map pack.
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06
Technical basics
- What you'll learn
- Indexing, redirects, canonical tags (which tell Google which version of a page is the main one), page speed and sitemaps. Enough to spot problems and brief a developer clearly.
- What you'll do on your site
- Run a crawl and sort the findings into "fix", "brief the developer" and "ignore".
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07
Diagnosing problems
Experienced- What you'll learn
- How to work out why a page stopped ranking, in a repeatable order rather than by guessing.
- What you'll do on your site
- Trace one real drop or underperforming page from start to finish.
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08
Links and what not to do
Experienced- What you'll learn
- How legitimate links are earned, and the tactics that look productive but carry real risk. It's cheaper to learn this from us than from a penalty.
- What you'll do on your site
- Review your current backlink profile and spot genuine local link opportunities.
SEO training formats
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One-to-one training
For a business owner or a single marketer. Your site and your questions, at your pace.
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Team training
For a marketer and developer, or a small marketing team. Shared exercises so everyone works from the same understanding.
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Ongoing coaching
After the initial sessions, regular check-ins where your team does the work and we review it, correcting the reasoning as well as the output.
Delivery: online by video call, with your site shared on screen, anywhere in Australia or internationally. Ask if you'd prefer to meet in Perth.
How the training runs
- 1
Scoping
What your team already knows and what they'll need to do, so we don't teach material nobody will use.
- 2
Sessions on your site
Working sessions rather than lectures, using your pages and your data.
- 3
Practice with review
Your team does the work; we review it and correct the reasoning, not just the output.
- 4
Handover
Written references for the decisions that come up again, so the knowledge survives someone leaving.
What you'll need: a laptop, admin access to your website, and access to Search Console. We'll help you set up Search Console beforehand if you don't have it yet.
What you'll be able to do afterwards
- Read Search Console and know which numbers matter
- Choose which searches are worth targeting, and which aren't
- Map each important search to one page
- Improve a page's title, headings and structure with confidence
- Spot technical problems and brief a developer clearly
- Work out why a page dropped, in a set order
- Recognise risky SEO tactics, including ones offered by providers
- Judge whether an SEO report or proposal is worth paying for
Training teaches the skills. Rankings still depend on doing the work consistently, your competition, and your site.
SEO course pricing
You'll get a written quote after a free scoping call. The price depends on the number of people, how many modules you need, and whether you want ongoing coaching afterwards. There's no lock-in for coaching.
Ask for a training quoteIs it better value than hiring an agency?
Over a long horizon, usually, as long as someone will actually do the work afterwards. Training with nobody to act on it is the most expensive option of all, because it buys nothing.
Learn it, get direction, or hand it over?
- If you want to learn to do SEO yourself SEO training (this page)
- If you want to keep your team doing the work, with expert decisions and review SEO consultant
- If you want to have someone else run SEO entirely SEO management
- If you want to find out what's wrong before deciding Free SEO audit
Free ways to learn SEO first
Not ready to pay for training? Start with free resources, then book training when you hit questions they can't answer for your site.
- Google's SEO Starter Guide Google's own introduction to the basics. Open on Google
- Our SEO guides Technical SEO, ecommerce SEO and local SEO, written from client work. Read
- SEO glossary Plain definitions of the terms you'll meet. Read
- What is local SEO? The best starting point for Perth service businesses. Read
Who teaches the course
The training is taught by a practitioner from the same team that runs client SEO, so what we teach is what we do on live sites this year, not a syllabus written once and repeated.
SeoServicePerth.com was a pleasure to work with. They delivered a professional, high-quality SEO service for my medical business. They were responsive, knowledgeable, and willing to cooperate. I highly recommend their services.
Dawn HintonFounder, Revitalized Health It was a pleasure working with the team. They were efficient, professional, and communicated clearly throughout the entire project. Their attention to detail and quick turnaround made the project a complete success. I would gladly work with them again.
Kudzaishe ChitonBuyisa Solution Talented, detail-oriented, and easy to work with. They quickly understood my project requirements and delivered high-quality results that exceeded my expectations. I highly recommend their services.
Akin OyebodeSenior IT Coordinator SEO training questions
Do you run public SEO classes in Perth?
No. Our SEO training is private, for one person or one team, and taught on your own website. If you want a scheduled public class with other businesses, a classroom provider will suit you better.
Do I need any SEO experience?
No. We scope the course to your starting point. Complete beginners start with how search works and Search Console. Experienced marketers usually skip straight to judgement and diagnosis.
How technical does our team need to be?
A marketing person can learn most of it. The technical parts need someone who can change the site, or brief a developer clearly.
Is the training available online across Australia?
Yes. Online sessions work anywhere in Australia or internationally, with your site shared on screen.
Do you offer certification?
No. We teach capability rather than credentials, and a certificate from us wouldn't mean anything to anyone.
Can you teach WordPress or Shopify SEO specifically?
Yes. We teach on whatever platform your site runs on, because platform limits shape what you can change.
What happens if we get stuck after the training?
Ongoing coaching covers that, with regular reviews of the work your team does. Or book consulting by the hour for a specific question.
Ready to bring SEO in-house?
Tell us who'll be learning, what they already know, and your website address. We'll suggest which modules fit and send a written quote. If training isn't the right fit, we'll say so and suggest what is.