| Shopify | Duplicate product URLs through collections, fixed /products/ and /collections/ paths, app bloat slowing pages, thin collection pages | Canonical checks, collection page content, internal linking, app and speed review, robots.txt.liquid edits | Usually lower. Shopify handles many basics well. |
| Shopify Plus | Multiple storefronts, international domains, complex apps | Multi-store setup, hreflang, template improvements | Medium to high, depending on markets |
| WooCommerce | Plugin conflicts, attribute and tag archives indexed, slow hosting, variation handling | Index control for archives, plugin review, speed fixes, schema through your SEO plugin | Medium. Depends on hosting and plugins. |
| BigCommerce | Faceted search URLs, default URL structures, duplicate category paths | URL structure review, facet index control, category content | Medium |
| Magento / Adobe Commerce | Layered navigation creating large numbers of parameter URLs, large catalogues, slow load times | Crawl control, canonical rules, index clean-up, performance review | Higher. Usually large and complex stores. |
| Maropost Commerce Cloud (formerly Neto) | Template limits, duplicate content across categories, filter URLs | Template SEO, canonical checks, category content | Medium |
| Wix eCommerce | Less control over some technical settings, thin product pages | Product content, structured data checks, internal linking | Usually lower. Smaller catalogues. |
| Squarespace Commerce | Limited schema and URL control, small category structure | Page content, titles, image optimisation, internal linking | Usually lower |
| Custom or headless | JavaScript rendering, missing server-side content, custom URL logic | Rendering checks, crawlability, schema, sitemap setup | Higher. Needs developer support. |