113K clicks for a UAE Shopify catalogue
We rebuilt collection structure, product-page templates and topical content so the store could win specific, high-intent searches across the whole catalogue instead of one page at a time.
- Client
- vapeworlduae.com
- Platform
- Shopify
- Market
- UAE
- Period
- Late January to December 2024, as dated on the chart
- Data source
- Google Search Console (Search type: Web, daily view)
The results
- 113KTotal clicks
- 6.85MImpressions
- 1.6%Average CTR
- 15.5Average position
What the chart shows
- Late January 2024Almost no clicks
- June to JulySteady climb past 300 clicks a day
- September onwardRoughly 600 to 700 clicks a day
Daily figures are read from the chart, so they are approximate. The totals above are exact.
What we changed
- 1
Collection structure
Rebuilt so each collection matched a group of real searches.
- 2
Product-page templates
Improved once and applied across the whole catalogue.
- 3
Topical content
Added content that helps the store win specific, high-intent searches.
What the four figures mean
The definitions are Google's own, from Search Console Help.
| Metric | This study | Google's definition | In plain terms |
|---|---|---|---|
| Total clicks | 113K | The number of times a user clicked your site from Google Search results. | Visits from Google search |
| Impressions | 6.85M | How many times your site appeared in Search results. | How often the store was seen |
| Average CTR | 1.6% | The click count divided by the impression count. | How often being seen became a visit |
| Average position | 15.5 | The average position of the topmost result from your site. | Where the store usually ranked |
Our reading
- The store started from almost nothing, so the totals are close to the full effect of the period rather than growth on an existing base.
- Growth came from the whole catalogue at once, which is what template-level work produces: one change, applied to every product.
- The average position of 15.5 includes the early months when the store ranked poorly. Daily clicks at the end of the period are the better guide to where it finished.
What this data covers
It shows
- Clicks and impressions from Google Search, as recorded in Search Console for the dates in the caption.
- The unedited screenshot.
- A named store that is live, so you can look it up yourself.
It doesn't cover
- Sales or revenue, which Search Console doesn't measure.
- Visits from ads, social media or other search engines.
- A percentage change, because that needs a verified figure from before the engagement.
What clients say
-
SeoServicePerth.com was a pleasure to work with. They delivered a professional, high-quality SEO service for my medical business. They were responsive, knowledgeable, and willing to cooperate. I highly recommend their services.
Dawn Hinton Founder, Revitalized Health -
It was a pleasure working with the team. They were efficient, professional, and communicated clearly throughout the entire project. Their attention to detail and quick turnaround made the project a complete success. I would gladly work with them again.
Kudzaishe Chiton Buyisa Solution -
Talented, detail-oriented, and easy to work with. They quickly understood my project requirements and delivered high-quality results that exceeded my expectations. I highly recommend their services.
Akin Oyebode Senior IT Coordinator