Anonymised · Ecommerce SEO

From a standing start to 3,380 clicks in nine months

Search Console from March to December 2024 on a property with effectively no organic traffic at the start. Visible movement begins around late May and compounds from there to 3,380 clicks and 226,000 impressions. Average position was still 28.9 at the end of the period, which is the honest part of this one: the curve was climbing and had not yet arrived.

The figures

  • 3,380Total clicks
  • 226,000Impressions
  • 1.5%Average CTR
  • 28.9Average position
Google Search Console from March to December 2024 showing clicks and impressions rising from near zero in May to a total of 3,380 clicks and 226,000 impressions
Google Search Console, anonymised client, 3 March 2024 to 1 December 2024

What we changed

Search Console from March to December 2024 on a property with effectively no organic traffic at the start. Visible movement begins around late May and compounds from there to 3,380 clicks and 226,000 impressions. Average position was still 28.9 at the end of the period, which is the honest part of this one: the curve was climbing and had not yet arrived.

What this does and does not show

The screenshot is the Search Console report for the period in the caption. We have not redrawn the chart or picked a flattering window.

The totals shown are what the property recorded over that period. We do not publish a percentage improvement, because that would need an independently verified baseline from before the engagement and we do not have one. Some of this would have happened anyway.

The client is not named, at their preference. That makes this weaker evidence than the named engagements, and you should weigh it accordingly. We have described what the data shows rather than what we did, because summarising work you cannot attribute is not worth much.

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