We're a B2B SEO agency for service firms, SaaS, manufacturers and suppliers. Your buyers research for weeks, several people decide, and one good lead can outweigh a thousand casual visits.
So we build SEO around your buyers, not just your keywords. We target the searches your decision-makers actually make, at every stage from first problem to shortlist. We build the pages that answer them, and we connect organic search to enquiries, opportunities and revenue in your CRM.
Send your website and a line about who your ideal customer is. We'll review your site against the searches those buyers make before we reply. Prefer to talk? Book a thirty minute call.
Most SEO advice is written for businesses selling to consumers. B2B buying works differently, and SEO has to follow it.
| Factor | Consumer SEO | B2B SEO |
|---|---|---|
| Who searches | One buyer | Researchers, technical evaluators, decision-makers and procurement |
| Buying cycle | Minutes to days | Weeks to months |
| Search volume | Often high | Often low, but each searcher is worth far more |
| Language | Everyday terms | Industry and technical terminology |
| Conversion | Purchase | Enquiry, demo, quote or consultation |
| What to measure | Sales per visit | Qualified leads, pipeline and revenue |
| Biggest risk | Low traffic | Traffic from the wrong people |
The last row matters most. A B2B site can double its traffic and gain nothing if the new visitors are students, job seekers and competitors. The goal isn't more visitors. It's more of the right ones.
B2B keywords often show 50 or 100 searches a month, and many agencies skip them for bigger numbers. Here's why that's a mistake. This is an illustrative example, not a client result.
Swap in your own conversion rates and deal size. The point holds: in B2B, a page ranking for a few hundred searches a month can be one of your best sales assets.
We prioritise keywords byrelevance × commercial value × buyer fit × ranking opportunitynot volume alone.
| Service | Best for | Main conversion |
|---|---|---|
| B2B SEOThis page | Service firms, SaaS, manufacturers and suppliers that generate leads | Enquiry, demo, quote, consultation |
| B2B ecommerce SEO | Trade and wholesale stores with online catalogues, gated pricing and part numbers | Quote request, trade account, order |
| Enterprise SEO | Large organisations with complex sites, many teams and release processes | Depends on the business; the challenge is scale and governance |
Many B2B companies need elements of more than one. We'll recommend the right mix after the audit.
B2B buyers search differently at each stage. A site that only targets "[service] Perth" misses most of the journey, and most of the chances to be shortlisted.
Each stage links to the next, so a researcher who arrives on a guide has a clear path to the service page and the enquiry form.
We start with who buys, not which keywords exist. We interview your sales team and review CRM data, won and lost deals, and call notes to understand:
We group keywords by buyer intent rather than putting them in one long list:
Each group maps to a specific page type, so every keyword has a home and no two pages compete.
Most B2B sites need a structure buyers can navigate by what they need:
Each section links to the others. An industry page links to the services that industry uses, and a guide links to the solution it explains. That structure helps buyers and search engines alike.
Service, solution and industry pages are where enquiries happen, so they come first. We make sure each one answers what a B2B buyer needs before contacting sales:
Writing support comes through our SEO copywriting service.
These are built for industries you genuinely serve, using that industry's terminology, problems, regulations and case studies. We won't create interchangeable pages with the industry name swapped. Google's spam policies target that pattern.
We create guides, explainers, comparisons and case studies where there's real search demand and a gap in the buyer journey, not to hit a quota of "four blogs a month." Every piece links to the commercial page it supports.
B2B companies often know far more than their website shows. Your engineers, consultants and account managers answer complex questions every day. We interview them and turn that knowledge into content competitors can't copy. It's also the kind of first-hand expertise Google's guidance says it looks for.
Buyers deep in evaluation search "X vs Y" and "alternatives to X." Fair, factual comparison pages capture them at the moment they're choosing. We keep claims about competitors accurate and verifiable.
We cover crawlability, indexation, site speed, structured data and the CMS issues that stop good pages from ranking. Gated resources such as whitepapers and spec sheets need special handling, because content behind a form can't rank. Full detail is on our technical SEO page.
In B2B, the links that matter come from trade publications, industry associations, partners, suppliers and events, not from generic blogs. See link building.
B2B conversions aren't "buy now." We match the call to action to the stage:
Some B2B companies sell mainly in Perth and WA. Others sell nationally or overseas. We fit the geography to your market:
Local B2B: Google Business Profile and location pages where you have real presence. See local SEO in Perth.
International: hreflang and localised content for overseas markets. See international SEO.
Keyword tools only show searches with measurable volume. Your sales team hears the questions that come before and after every deal: the objections, the comparisons, the pricing worries and the "how does this work with our system?" questions. Many of those are searched too, in low volumes that tools under-report or miss.
We run a short monthly session with sales, or review call notes and CRM fields, to collect those questions.
They become
SEO gets better topics, and sales gets better material.
Traffic and rankings are leading indicators. We report on them, but we don't stop there.
Impressions, rankings and clicks for non-brand commercial and industry searches
Organic visits to service, solution and case study pages, and return visits
Organic enquiries, demo and quote requests, calls, downloads
Qualified leads, opportunities and revenue from organic, through your CRM
A buyer might read a guide, leave, search your brand a month later, and sign after three sales calls. Last-click reporting gives SEO no credit for that. Where your data allows, we look at:
We work with the CRM you already use.
We learn your business model, ICP, sales process and goals through interviews with marketing and sales.
We review technical health, content and authority, and check how your site performs for searches your buyers make.
We cover search demand by journey stage and identify which competitors are winning your buyers' searches.
We assign every keyword group to one page, then spot gaps and overlaps.
We start with technical fixes and your most valuable commercial pages, because they can produce enquiries soonest.
We add new solution, industry, comparison and educational pages, in order of commercial value.
We pursue industry links, partner links and digital PR.
We refine calls to action, forms and journeys between pages.
We report monthly on visibility, enquiries and pipeline.
We re-prioritise quarterly based on what produced qualified leads.
The audit tells you which level you're at and what moves you up.
The site ranks for its brand name and little else
Some pages target keywords, but there's no structure or buyer journey
Services, industries and content are organised and linked
The site covers the buyer's main questions better than competitors
Organic search is tracked to pipeline, and decisions are made on that data
There are hundreds of agencies in Australia describing themselves as B2B SEO specialists. One data provider counted 596 in September 2026 (RevenueBase). Whoever you choose, ask these questions.
A B2B agency should want to talk to your sales team.
Ask for specific examples.
Can they write about your product without making errors your engineers would spot?
Some B2B businesses with tiny, relationship-driven markets get more from other channels.
If yes, walk away.
B2B SEO is scoped to your business.
Best forUnderstanding where you stand
IncludesTechnical, content and authority audit, a buyer-search gap analysis and a prioritised roadmap
Best forTeams that will execute in-house
IncludesAudit, buyer research, keyword-to-page map, architecture and a content plan
Best forBusinesses that want it done
IncludesStrategy, technical fixes, page optimisation, content, authority and CRM-linked reporting
You receive a written, scoped quote after discovery. See SEO packages and pricing.
Improvements to existing commercial pages often show in Search Console within weeks of recrawling. Competitive rankings, and the pipeline they produce, usually take months. B2B sales cycles also mean revenue lags behind enquiries. These are typical patterns, not guarantees.
Those depend on Google, your competitors, your market and how leads are handled once they arrive.
A B2B SEO agency improves a business-to-business company's visibility for the searches its buyers make throughout the buying journey. It then connects that visibility to enquiries and pipeline. The work covers buyer research, keyword strategy, commercial pages, content, technical SEO, authority building and lead tracking.
B2B buyers research longer, involve more people and use more specialised language. Search volumes are lower, but each lead is worth more. B2B SEO therefore prioritises buyer fit and commercial value over traffic, and measures success in leads and pipeline.
Usually, yes. A few hundred searches a month from the right buyers can produce significant pipeline when deal values are high. The worked example above shows the maths.
We track visibility, organic enquiries, and qualified leads and opportunities through your CRM. We don't rely on last-click attribution alone, because it undercounts SEO in long B2B journeys.
Yes. Technical products, applications, industries and specifications all need precise, accurate content. If you sell through an online catalogue, see our B2B ecommerce SEO service.
It helps a lot. Sales hears the questions buyers actually ask, and those make some of the best-performing pages.
Yes, through our SEO copywriting team, with input and review from your subject-matter experts.
Yes. We're based in Perth and work with B2B businesses across Australia and internationally.
Improvements to existing commercial pages can show within weeks. New pages and competitive rankings usually take months, and B2B sales cycles add further time before revenue.
No. We commit to the research, the work and transparent reporting, not to outcomes controlled by Google and your market.
It depends on scope, competition and how much we implement. You receive a written proposal after discovery.
Send your website and a sentence about your ideal customer. We'll check how your site performs for the searches those buyers make, and reply with where the biggest opportunity is.
You'll get back