An SEO audit is a manual review of why your website is not ranking or bringing enquiries. Ours checks indexing, technical health, the searches your pages target, competitors and local visibility.
You get a 30-minute walkthrough and a written list of what we would fix first, in the order we would fix it. The first audit is free, with no obligation at the end of it.
The booking page carries a noindex tag left over from the site build. One setting change.
The "sports physio" and "sports injury" pages compete for the same searches. Merge them and redirect one to the other.
There is no page for a service patients search for by name. Write one.
That is how businesses end up paying for link building when the real problem is that half their pages are not indexed. An audit reverses the order: we look first, then say what is worth doing. Sometimes the answer is that search is not where your money should go.
| What you notice | What the audit often finds |
|---|---|
| "We rank for our name and little else" | No dedicated page for the services people actually search for |
| "Traffic is up but enquiries are flat" | Rankings come from informational searches that rarely convert |
| "A page we care about never ranks" | It is not indexed, or another of your pages competes for the same search |
| "Rankings dropped after the redesign" | Missing redirects, or URLs changed without a plan |
| "We have paid for SEO and cannot see what it bought" | Work aimed at tool scores rather than the pages that sell |
| "Competitors appear in Maps and we do not" | Profile categories, listings or reviews, not the website |
An SEO audit is a structured review of a website's technical health, indexing, content, search targeting, authority and competition. It identifies what is stopping the site from ranking and converting. A useful audit does not stop at listing issues: it decides which ones matter, in what order to fix them, and who should fix them.
An automated SEO score answers the first two of these questions. The other five need judgement.
Seven areas, checked on your live site using public search data. If you choose to share access, we also use your Search Console.
Which pages Google has actually indexed, which it has seen and rejected, and why. A page that is not indexed cannot rank, and this is where the largest unnoticed problems usually are.
Checks includerobots.txt rules, noindex tags, canonical tags, XML sitemap accuracy, status codes and redirect chains, orphan pages and duplicate URLs.
Whether your pages match what people search for, and whether two or more of your pages chase the same search. That is cannibalisation: common, invisible from the inside, and usually both pages underperform.
OutputA keyword-to-page map showing which page should own each search.
Sales pages that are thin, missing or competing with each other, and the searches your buyers use that differ from the words you use internally. That gap is often exactly where the missing enquiries are.
For businesses serving Perth customers: your Google Business Profile, map visibility across the suburbs you serve, and listing consistency.
Your backlinks compared with the competitors holding the results you want, and an honest read on whether those positions are reachable for your site this year.
On "toxic" links We do not mass-disavow links a tool labels toxic. Google says most sites never need the disavow tool, because it can usually tell which links to ignore. Google's disavow guidance.
Core Web Vitals (Google's measures of loading speed, responsiveness and visual stability), mobile rendering, redirects, canonical handling and structured data. We report what affects rankings or users, and leave out findings that only make a document longer.
Where visitors drop off before enquiring. A page that ranks but loses people before they call has only done half the job.
The priority order is the part most audits leave out, and it is what decides results. Every finding gets a priority and an effort estimate, so you never receive a list of 200 equal-weight warnings.
Stops important pages being crawled, indexed or reached. Fixed before anything else.
A clear ranking or enquiry opportunity on a commercial page.
Worth doing after the high-impact items.
Growth rather than a problem, such as a new page for a search nobody on your site answers yet.
A tool report would list the three example findings at the top of this page alongside dozens of short meta descriptions. The audit tells you to do the first one this afternoon.
For most businesses, the right first step.
Free, with no obligation and no follow-up sequence
Get my free auditFor sites that need the complete picture before work starts, or a specification for their own developer.
Quoted as a fixed project after the free audit
Ask about a full auditRunning a store with a large catalogue? It is too large to review by hand in an hour, so stores get a free tool-based crawl of the whole store instead, on the ecommerce SEO audit page.
Every issue with the affected URLs, why it matters and how serious it is. Plain language, with technical detail for your developer where needed.
Each target search assigned to one page, with gaps and conflicts marked.
What to fix first, second and third, with effort and an owner: you, your developer or us. Quick, low-effort wins come first.
Large or complex sites may take longer. The timeline is confirmed in your quote.
A crawler can tell you that forty pages have short meta descriptions. It cannot tell you that two of your category pages compete for the same search, which is the kind of problem that actually costs money.
| Automated SEO checker | Manual SEO audit |
|---|---|
| Grades pages against generic rules | Judges what matters for your business |
| Hundreds of equal-weight warnings | A short list in priority order |
| A score out of 100 | Decisions: fix, merge, build or ignore |
| No view on competitors | Shows who outranks you, and whether you can catch them |
| The same output for every site | Specific URLs, specific fixes, specific owners |
The audit stands on its own. You choose what happens next.
The fix list is yours to keep and work through.
The full audit includes developer-ready instructions.
As a one-off project, sometimes with your developer handling part of the work.
Move to monthly SEO management once there is a roadmap worth working through.
Or do nothing. We turn work down fairly often, usually when the problem is conversion rather than traffic, or when the margins will not carry the investment. If that is your situation, we will say so.
Every figure is transcribed from the client's own Search Console property, with the date range visible.
SeoServicePerth.com was a pleasure to work with. They delivered a professional, high-quality SEO service for my medical business. They were responsive, knowledgeable, and willing to cooperate. I highly recommend their services.
Dawn Hinton Founder, Revitalized Health It was a pleasure working with the team. They were efficient, professional, and communicated clearly throughout the entire project. Their attention to detail and quick turnaround made the project a complete success. I would gladly work with them again.
Kudzaishe Chiton Buyisa Solution Talented, detail-oriented, and easy to work with. They quickly understood my project requirements and delivered high-quality results that exceeded my expectations. I highly recommend their services.
Akin Oyebode Senior IT Coordinator Yes, as part of the same review. Google says AI Overviews and AI Mode have no additional requirements, and that standard SEO fundamentals apply: pages must be crawlable and indexable, and answer questions clearly. Google's guidance on AI features.
The audit checks those fundamentals, plus whether your business details are consistent across your site and profiles. Nobody can guarantee inclusion in AI answers.
Yes. It costs us time rather than money, and it is the most honest way we know to show what working together would be like. There is no obligation and no follow-up sequence.
Your website address. If we go further, read-only access to Google Search Console and Analytics helps a great deal, but nothing is needed for the first conversation.
A full audit is quoted as a fixed project after the free audit, because the work depends on the site's size and complexity. A thirty-page service site and a store with thousands of products are different jobs.
The free audit is done before a 30-minute call. A full audit project typically takes about four weeks: two to find the gaps and two to build the roadmap. Larger sites take longer.
Not if you do not. If the real problem is conversion, pricing or the product, we will say so and point you at what would help instead.
Yes. The full audit includes a specification your developer can follow, with an owner named for each item. We can review the work afterwards if you want a second check.
Yes. Both platforms have predictable problems, and we check for them. Large stores get a dedicated ecommerce SEO audit.
No. An audit identifies problems and opportunities. Results depend on what gets implemented, how competitive your market is and how search engines change. What we commit to is a clear, prioritised list you can act on.
Platform detail: ecommerce SEO audit · Shopify SEO · WordPress SEO
Send us your website address and a sentence about what is bothering you. We will look at the site properly, take you through it in 30 minutes, and send a written list of what we would fix first. If search is not the right investment for your business, we will tell you that instead.
Prefer to talk? Book a free thirty-minute call.