216 to 2,560 clicks across consecutive 28-day periods
Search Console comparing two consecutive 28-day windows on the same property. Clicks rose from 216 to 2,560 and impressions from 5,620 to 54,300, with average position improving from 22 to 16.5 and click-through rate from 3.8 per cent to 4.7 per cent. Both the volume and the efficiency moved, which is the combination worth looking for: more impressions alone can mean nothing more than ranking badly for more things.
- Client
- Not named, at the client's request
- Period
- last 28 days against the previous 28 days
- Data source
- Google Search Console
The results
- 2,560Total clicks
- 54,300Impressions
- 4.7%Average CTR
- 16.5Average position
What the four figures mean
The definitions are Google's own, from Search Console Help.
| Metric | This study | Google's definition | In plain terms |
|---|---|---|---|
| Total clicks | 2,560 | The number of times a user clicked your site from Google Search results. | Visits from Google search |
| Impressions | 54,300 | How many times your site appeared in Search results. | How often the store was seen |
| Average CTR | 4.7% | The click count divided by the impression count. | How often being seen became a visit |
| Average position | 16.5 | The average position of the topmost result from your site. | Where the store usually ranked |
What this data covers
It shows
- Clicks and impressions from Google Search, as recorded in Search Console for the dates in the caption.
- The unedited screenshot.
It doesn't cover
- Sales or revenue, which Search Console doesn't measure.
- Visits from ads, social media or other search engines.
- A percentage change, because that needs a verified figure from before the engagement.
What clients say
-
SeoServicePerth.com was a pleasure to work with. They delivered a professional, high-quality SEO service for my medical business. They were responsive, knowledgeable, and willing to cooperate. I highly recommend their services.
Dawn Hinton Founder, Revitalized Health -
It was a pleasure working with the team. They were efficient, professional, and communicated clearly throughout the entire project. Their attention to detail and quick turnaround made the project a complete success. I would gladly work with them again.
Kudzaishe Chiton Buyisa Solution -
Talented, detail-oriented, and easy to work with. They quickly understood my project requirements and delivered high-quality results that exceeded my expectations. I highly recommend their services.
Akin Oyebode Senior IT Coordinator