45,300 clicks in three months on a content site

A content property rather than a store, which changes what good looks like: the work is topical coverage and internal linking rather than category structure. Over three months it recorded 45,300 clicks from 575,000 impressions at 7.9 per cent click-through and an average position of 6.7. The screenshot is cropped to the performance panel because the client is not named.

Client
Not named, at the client's request
Period
three-month view, cropped to the performance panel
Data source
Google Search Console

The results

  • 45,300Total clicks
  • 575,000Impressions
  • 7.9%Average CTR
  • 6.7Average position
Google Search Console over three months showing 45,300 clicks and 575,000 impressions at 7.9 per cent click-through rate and an average position of 6.7, rising steadily from a low base
Google Search Console, anonymised client, three-month view, cropped to the performance panel

What the four figures mean

The definitions are Google's own, from Search Console Help.

MetricThis studyGoogle's definitionIn plain terms
Total clicks45,300The number of times a user clicked your site from Google Search results.Visits from Google search
Impressions575,000How many times your site appeared in Search results.How often the store was seen
Average CTR7.9%The click count divided by the impression count.How often being seen became a visit
Average position6.7The average position of the topmost result from your site.Where the store usually ranked

What this data covers

It shows

  • Clicks and impressions from Google Search, as recorded in Search Console for the dates in the caption.
  • The unedited screenshot, cropped to the performance panel so the property can't be identified.

It doesn't cover

  • Sales or revenue, which Search Console doesn't measure.
  • Visits from ads, social media or other search engines.
  • A percentage change, because that needs a verified figure from before the engagement.

What clients say

  • SeoServicePerth.com was a pleasure to work with. They delivered a professional, high-quality SEO service for my medical business. They were responsive, knowledgeable, and willing to cooperate. I highly recommend their services.

    Dawn Hinton Founder, Revitalized Health
  • It was a pleasure working with the team. They were efficient, professional, and communicated clearly throughout the entire project. Their attention to detail and quick turnaround made the project a complete success. I would gladly work with them again.

    Kudzaishe Chiton Buyisa Solution
  • Talented, detail-oriented, and easy to work with. They quickly understood my project requirements and delivered high-quality results that exceeded my expectations. I highly recommend their services.

    Akin Oyebode Senior IT Coordinator

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