Anonymised · Content site
45,300 clicks in three months on a content site
A content property rather than a store, which changes what good looks like: the work is topical coverage and internal linking rather than category structure. Over three months it recorded 45,300 clicks from 575,000 impressions at 7.9 per cent click-through and an average position of 6.7. The screenshot is cropped to the performance panel because the client is not named.
The figures
- 45,300Total clicks
- 575,000Impressions
- 7.9%Average CTR
- 6.7Average position
What we changed
A content property rather than a store, which changes what good looks like: the work is topical coverage and internal linking rather than category structure. Over three months it recorded 45,300 clicks from 575,000 impressions at 7.9 per cent click-through and an average position of 6.7. The screenshot is cropped to the performance panel because the client is not named.
What this does and does not show
The screenshot is the Search Console report for the period in the caption. We have not redrawn the chart or picked a flattering window. It is cropped to the performance panel so the property is not identifiable; nothing inside that panel has been altered.
The totals shown are what the property recorded over that period. We do not publish a percentage improvement, because that would need an independently verified baseline from before the engagement and we do not have one. Some of this would have happened anyway.
The client is not named, at their preference. That makes this weaker evidence than the named engagements, and you should weigh it accordingly. We have described what the data shows rather than what we did, because summarising work you cannot attribute is not worth much.
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