SEO agency services for New York businesses
Local SEO for New York service businesses, borough by borough, and ecommerce SEO for stores competing in some of the busiest product categories in the US. We work remotely from Perth with a free audit to start.
- Free SEO audit
- Work in US business hours
- No lock-in contracts
- Your accounts stay yours
What makes search in New York different
The figures that change the SEO work here, from the US Census Bureau.
Local SEO across the boroughs and New Jersey
A "near me" search in Brooklyn shows different businesses from the same search in Midtown, because distance is one of Google's three local ranking factors. A business serving several boroughs needs its Google Business Profile service area set to match where it really works, and a website that covers each service clearly.
The metro area crosses into New Jersey, so many New York businesses also serve Jersey City, Newark and Hoboken. That changes the service area you set and the directories worth listing in.
Areas this covers
- Manhattan
- Brooklyn
- Queens
- The Bronx
- Staten Island
- Northern New Jersey
Borough pages are worth building only where you have real work, staff or something specific to say there. Five pages with the borough name swapped fit Google's definition of doorway pages. More in why a page for every suburb backfires.
Language and audience in New York
Nearly half of New Yorkers speak a language other than English at home. If your customers do too, a page in their language, linked properly to the English version, can reach searches your competitors' English-only sites miss.
How remote work fits your day
Perth is 12 hours ahead of New York in summer and 13 in winter, so our morning is your evening and written replies are ready when your day starts. Communication is by email, WhatsApp and video call, and you can book a call.
Ecommerce, Shopify and WordPress SEO for New York businesses
New York is home to many direct-to-consumer brands, which makes fashion, beauty and home categories some of the most competitive in US search. Category pages, product data and filter control usually matter more than more blog posts.
| Platform | What's different | Where we focus |
|---|---|---|
| WordPress SEO | Since version 5.5, WordPress publishes its own sitemap at /wp-sitemap.xml, and most SEO plugins replace it with another. WordPress core | Check which sitemap is live, set archives and permalinks once, and keep plugins from slowing every page. |
| WooCommerce SEO | With any non-plain permalink setting, product URLs take a /product/ base, such as /product/hoodie-with-logo. WooCommerce docs | Get the WordPress settings right first, then the product and shop base, then category and filter pages. |
| Shopify SEO | Shopify's fixed /products, /collections and /collections/all paths can't be redirected. Shopify Help | Work within the fixed paths: collection copy, handles, duplicate product URLs and redirects when products change. |
| BigCommerce SEO | BigCommerce says it adds automatic 301 redirects as product names and pages change. BigCommerce | Check the URL settings before a migration, and switch on SEO settings that exist but were never used. |
| Magento / Adobe Commerce SEO | Layered navigation lets shoppers filter by category, price or any attribute, and every filter can create a URL. Adobe Experience League | Decide which filter combinations deserve to be indexed, and keep the rest out of Google's crawl. |
| Wix SEO | Wix updates the sitemap automatically, and changing a page's canonical can drop that page from it. Wix Help | Use the settings Wix exposes carefully, and put the effort into pages and content. |
| Squarespace SEO | Squarespace doesn't let you edit the sitemap or a page's source code. Squarespace Help | The work happens in page structure, content and settings rather than code. |
Using AI tools on WordPress or another platform? Google says AI-generated content must be fact-checked and reviewed before publishing. We use AI for research and drafts, never to publish unchecked. More on AI search and AI SEO.
New York SEO FAQs
Can a remote agency help a Manhattan or Brooklyn business in Google Maps?
Yes. Map rankings depend on your Business Profile, your reviews and your distance from the searcher, not on where your SEO agency sits. Your profile stays in your name and we manage it with you.
How should we set up a service area covering NYC and New Jersey?
List the boroughs and New Jersey cities you genuinely serve in your Business Profile service area, keeping within Google's guidance, and make sure your website's service pages say the same.
Should we build a page for each borough?
Only for boroughs where you have real work, staff or specific information to share. Near-identical borough pages are what Google calls doorway pages.
Do we need pages in other languages for New York customers?
If a large share of your customers search in another language, yes. 47.7% of New Yorkers speak a language other than English at home, so check what language your customers actually use first.
How do calls work with New York's time zone?
Our morning in Perth is your evening, so calls usually happen in your late afternoon or early evening, and email replies arrive before your next working day.
Other US markets: SEO Los Angeles, SEO Houston, SEO Phoenix, SEO San Francisco & San Jose. All US work: SEO services USA. Plans and prices: SEO pricing.
Get a clear SEO plan for your New York business
Email us your website, the areas you serve and what you sell. We'll reply with the first things we'd fix.
Prefer to talk? Book a thirty minute call, free and with no obligation.